5. If you want to connect your Instagram and Facebook business accounts, follow the steps to connect your account to your Facebook Page. Instagram has catapulted itself to the top of social media platforms used to sell products and connect with customers in recent years, and it seems like the platform is adding more tools and features every year to serve businesses on the platform! One of these key features has been the introduction of the Business account, which includes Business and Creator accounts! Creators also have access to the information, but don`t have other business account features such as contact buttons and ad creation, but they can collaborate with businesses and brands on branded content and even get paid on the platform. With an Instagram business account, you can check the most popular days and times with your audience: photo time! Your profile picture should be your logo or something recognizable associated with your brand if you don`t have a logo. Remember, this is your Instagram business account, not a personal page. Avoid selfies or group photos. If you`re the face of your business, use a professional head photo you like or take a new one. There you go! You are the happy owner of a shiny new Instagram business account! To go deeper, your Facebook account must be linked so that you can use the Facebook Ads Manager. If you don`t have an Instagram account yet, you can either download the app and click Create New Account, or open the desktop version (www.Instagram.com) and follow the same steps: Learn more about the difference between Business Accounts and Instagram Creators. Once you`ve set up your account, make sure the Instagram icon is on your website (the best practice is in your Contact/About Me section) and in your email signature.
You can also list your nickname on your LinkedIn page or any other website that encourages visitors to contact you. After setting up your Instagram business account, enjoy new interactions with friends and customers as you build your brand. Once you`ve mastered posting and interaction, it`s time to think about how Instagram can help you grow your business. Instagram ads can put you in front of the people you want, whether they`re on your network or not. If you have the budget, support the artists and hire photographers or illustrators. After tapping „Add Photo”, you will get options to import photos. Don`t import from Facebook; this will retrieve your personal account information. You can import from Twitter as long as it`s a business account. Instagram Story Highlights is another way to maximize the properties of your Instagram business profile. Organize stories into collections saved on your page, whether it`s recipes, tips, frequently asked questions, or user-generated content. Instagram is an undeniably powerful tool for businesses. With a business account, you can advertise on Instagram and even easily promote a post directly in the Instagram app.
Simply tap the „Promote” button on your Instagram profile to create a promotion from an existing post, then select your end goal (your Instagram profile, website, or direct messages). Good Instagram marketing needs quality analytics – and provides a business profile on Instagram! Instagram will show you all your friends on Instagram who are in your contact list. Start following other accounts and commenting and interacting with their posts. This way, you get people to follow you. If you have any idea that something is working, it`s a good practice to do your research and take a look at the data to understand why. 9. The last step is to set up or link your company`s Facebook page. You do this by naming your page on Instagram, but you`ll finish setting up the page on Facebook.
Now your Instagram profile is created. You start automatically as a personal account, so follow these steps to upgrade to a business account! Before we get into setting up your own Instagram business account, let`s make a quick comparison and contrast between each of the three types of Instagram accounts. At the moment, Instagram`s API only allows automatic publishing for business accounts. This means that you do not have a creator or personal account and you can use this feature. 8. You now have the option to enter your account details. This email address will be linked to the „Email” button on your profile, so make sure it`s an address you check regularly! Another great feature of a business account is the ability to include swipe up links if you have more than 10,000 subscribers. What if you have a Creator account and want to upgrade to a Business account? Or what if you have a business account you want to switch to? Or maybe you have a personal account that you want to transfer to the company? To see if you already have a business account on Instagram, sign in to your account, tap the three lines in the upper-right corner of your profile, and then tap Settings at the top. At this point, you may be wondering, „Why do I need a business account?” Below, we`re going to take a look at some of the main benefits of having a business account on Instagram.
This is a requirement because Facebook owns Instagram. If your business is on both platforms, it can actually be beneficial because Facebook displays your Instagram feed on your Facebook page. You can also have your Instagram posts automatically published on Facebook, which saves you a little time! Everything you need to know about using Instagram for business – from setting up your account to creating a winning strategy. At this point, you have a full profile, a few shared posts, and now it`s time to follow people to start following you. On your profile page (icon at the bottom right), go to the options page (gear in the upper right corner). Instagram Creator accounts are recommended for public figures, content producers, artists, and influencers. Before you get started, if you haven`t set up a business Facebook account yet, you won`t be able to follow the steps below or take full advantage of your Instagram business account. Once you have a business Facebook page, you can create your Instagram business account. For accounts with less than 10,000 followers, this is the only place on Instagram where you can post an organically clickable link.
So be sure to include one! Link to your website, your latest blog post, a recent campaign, or a special Instagram landing page. Remember, if you have more than 10,000 Instagram followers, you can also include links in your Instagram stories. That being said, people who run Instagram accounts for businesses also need to take a vacation and. sleep. This is where planning your posts in advance comes into play. Scheduling your Instagram posts with a social media management tool can not only help you stick to a consistent content schedule, but also save time and take a break from time to time. To link your account, click on the three lines in the upper right corner (as you did for the first step). Then click on „Settings” and „Company”. In your business profile, tap Edit Profile, then scroll down to the Action buttons.
Having a business account on Instagram has many benefits, including valuable information about your audience, content, and engagement, as well as additional buttons that expand your profile. We`ll talk in more detail about the benefits of a business account shortly. In fact, many scheduling software integrate with Instagram, so you can attach your Instagram business account to your scheduling software. (Again, this isn`t the only chance to find people to follow.) Paste your Instagram handle into your email signature and don`t forget to print documents such as business cards, flyers, and event panels. .